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Kraft American Singles
Campaign season is irritating and exhausting. It's time to remind America what's really American.
AD: Julia Train
Social
Instagram carousels will be used to preview consumers on Kraft's petition.
Petition
Kraft American Singles will petition to become the official cheese of the United States of America.
Twitter Trolling
What is more American that trolling? Especially political candidates.
OOH
Satirical campaign signs for yards and bumper stickers for cars.
Election Day
Kraft will deploy free grilled cheese mobile kitchens for voters who are waiting in long lines on election day.
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