Burger King

Brief: Create a Halloween campaign that captures media attention, engages millennials, ​and draws millennials into Burger King on Halloween.

AD: Alex Mondujano

AD: Astrid Michelson

OOH

Placed near highways and in major cities.

Packaging

Tweets from participants will be used as wrappers for Burger King's free burger, The Big Scare, on Halloween.

© 2020 Stephen Olson