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Burger King
Brief: Create a Halloween campaign that captures media attention, engages millennials, and draws millennials into Burger King on Halloween.
AD: Alex Mondujano
AD: Astrid Michelson
OOH
Placed near highways and in major cities.
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Packaging
Tweets from participants will be used as wrappers for Burger King's free burger, The Big Scare, on Halloween.
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